Challenge: Marketing the Turku Market Hall Fish Bistro to an International Audience
#marketing #internationality
The fish shops S. Wallin and Herkkunuotta in Turku Market Hall offer high-quality fish delicacies both fresh from the counter and as ready-to-eat dishes in the shared bistro. While local customers have found their way to these seafood treasure troves, the share of international customers is still small.
In this challenge, student teams get to come up with ideas on how to attract more international customers to the bistro. The final output can be, for example, a marketing plan, a campaign, or a creative stunt that makes the bistro a well-known and appealing destination for international visitors.
Read more about S. Wallin (in Finnish)
