Challenge: Fish delicacy for the international taste of Generation Z – a product that would trend on TikTok too

#productdevelopmet #internationality

The family-owned company Hätälä from Oulu is Finland’s leading fish processing company, developing and refining fish products from responsibly farmed salmon and rainbow trout, as well as domestic wild fish caught by Finnish professional fishermen. Hätälä’s products are sold nationwide in various retail chains, ranging from fresh fish and fish fillets to packaged fish balls and fish patties.

We challenge student teams to develop with us a new, innovative fish product aimed at young consumers who are accustomed to and open-minded about trying international flavors. We want to help young people add healthy fish to their diet with an easy-to-use, versatile, and delicious product, with packaging sizes suitable for single and dual-income households.

Read more about Hätälä (in Finnish)