In this challenge, the goal for students is to create a rainbow trout product aimed at young consumers that fits their taste, style, price point, and packaging size. The product concept can include both the edible product and the packaging solution for it.
In this challenge, student teams get to come up with ideas on how to attract more international customers to the bistro. The final output can be, for example, a marketing plan, a campaign, or a creative stunt that makes the bistro a well-known and appealing destination for international visitors.
In our challenge, student teams get to develop an export strategy for a completely new and innovative rainbow trout product.
Our challenge for student teams is to develop an innovative marketing or usage concept that makes Järki Särki an appealing and approachable choice for daily meals.
We challenge student teams to develop with us a new, innovative fish product aimed at young consumers who are accustomed to and open-minded about trying international flavors. We want to help young people add healthy fish to their diet with an easy-to-use, versatile, and delicious product, with packaging sizes suitable for single and dual-income households.