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WiseFood

Company Challenges 2025

In the fall of 2025, Flavoria Innovation Festival’s business challenges will delve into fish industry innovations, and range from product development to packaging design, marketing, and export. The five exciting challenges are offered by Kalaneuvos, Hätälä, Järki Särki, Kalavapriikki, and the fish shops of Turku Market Hall. Learn more about the challenges below!

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Kalaneuvos: Developing a rainbow trout product
for young consumers

#productdevelopment #packagingdesign

Hätälä: Fish delicacy for the international
taste of Generation Z

#productdevelopment #internationality

Järki Särki: Making Järki Särki an appealing
everyday fish dish for young people

#marketing #concepting

Kalavapriikki: Exporting a Pulled Rainbow Trout
Product to the European Market

#export #internationality #marketing

S. Wallin ja Herkkunuotta: Marketing the Fish Bistro to an International Audience

#turkumarkethall #marketing #internationality

Anni Kerttula Tutkimuskoordinaattori anni.kerttula@utu.fi
Sini Laikola Projektikoordinaattori sini.laikola@utu.fi
  • About the project
  • News & Events
    • News
    • Events
  • Innovation Festival
    • Company Challenges 2025
    • Students
    • Companies
  • VarsiFood
    • About
    • Hyllypaikka
    • Innovation Tools
      • Research platforms
      • Entrepreneur­ship programs
    • Contact us
  • FI
  • EN